What we shipped, and what we learned sending it
Part changelog, part field notes from running our own outbound through the product. Published every second Friday.
Trial conversion + named comparisons
Self-serve 14-day trials replaced the waitlist across the site, so the first thing a visitor can do is run the agent on their own domain rather than wait for us.
We also published dated, hands-on comparison pages naming Gojiberry and Explee - including where each of them is genuinely strong - and killed every placeholder link and dead citation on the public site.
Full product redesign + reply engine v2
The operator app shipped a ground-up visual redesign on a single token system. Reply drafting v2 landed with it: web-research-grounded answers, operator-visible research attempts, entity disambiguation, and per-claim subjects enforced by a contrast guard.
Invented citations now fail as hard as missing ones
A model that knows it needs a source will sometimes produce a plausible URL that doesn't exist. Every citation is fetched and hashed at draft time, so a link that 404s is treated exactly like no link at all.
Phase 1 website updates
Added the company manifesto, the comparison page, and the founders use-case teaser - all built with the same honest, editorial approach as the product.
Meetings read from your calendar, not from clicks
Outcome billing reads acceptance and start time directly from the connected calendar. If an invite is cancelled before it starts, it never enters the count - and the number on your dashboard is the same one the invoice uses.
Core pipeline hardening
Strengthened guardrail enforcement, a dispatch-time suppression re-check, and append-only usage ledgers. Pricing math is now fully golden-tested and visible in the product.
BuyerPersona + sourced claims
The Reader now produces editable BuyerPersonas, and the Researcher plus Writer flow with the source guardrail went live. No source, no send - enforced in code.
Public preview + waitlist
Launched a labeled public preview: a model-backed Reader and Scorer when configured, illustrative leads, and deterministic guarded email copy.
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What shipped, what broke, and what the numbers did. Written by the person who built it, sent from our own product - which is the only newsletter test that matters to us.
Read what shipped. Then run it.
14 days free, cancel anytime. Every entry above is live in the product today.