01
One queue, one standard
Every rep works the same scored queue under the same sourcing rule, so quality stops depending on who happens to be sending.
For teams of two to ten reps
Every rep writes outbound their own way
Different research, different openers, different versions of what your product does. The variance is the cost - in quality, and in what gets promised on your behalf.
The same account, three reps
Rep A - cites their funding round, links the announcement.
Rep B - says they're “scaling fast”, source unknown.
Rep C - sends a template with the wrong company name.
You find out about B and C from the prospect, weeks later, on a call you're in.
02
Approval where you want it
Reps approve their own queue, or you approve theirs. Either way nothing unsourced can leave - so you're not the bottleneck for every line.
03
Ramp measured in days
A new rep starts with scored accounts and sourced openers instead of a blank sequence builder and a hope.
What a manager sees
A pipeline review about judgement, not spelling
Every send carries its sources, so you can review the decision a rep made rather than proofreading their grammar.
RepThis weekSourcedBlockedMeetings
Priya R.
32 approved, 2 edited before sending
Sourced100%
Blocked1
Meetings4
Jonas W.
28 approved, 6 rejected as too thin
Sourced100%
Blocked3
Meetings3
New rep, week 1
11 approved with a manager co-sign
Sourced100%
Blocked2
Meetings1
Specimen - illustrative reps and counts, not a customer’s numbers.
Rollout
Start with one rep, not the whole team
Week one: one rep, one segment, manager co-signs every send.
Week two: that rep self-approves; a second joins with co-sign.
Week four: whole team, shared persona, one weekly review of blocks.
Cost, for a team
No per-seat fee, ever
One $79 base for the workspace, 5¢ per contacted lead beyond the first 500, and $25 per qualified meeting capped at 20%. Adding a rep costs nothing - which is the opposite of how seat pricing behaves when you grow.