The same accountable system, expressed in the voices that matter most right now.
Most AI outbound tools are built around a single idea: more sends equals more pipeline. Run a bigger list, send faster, blast more inboxes. The math looks clean until it doesn't: burned domains, blocked sender reputations, and meetings that don't hold because the lead was never qualified.
Rainmaker is built around a different idea. The same system, one buyer persona, one sourced email, one approval gate, works for a founder writing their first outbound campaign, a first sales hire scaling to hundreds of prospects, and an agency running campaigns for ten clients at once. What changes is the context, not the guardrails.
You need quality signals and sourced outreach you can stand behind - not another volume tool to manage.
Read the founder letter →First sales hires need explained, sourced leads and drafts they can trust - with the reasoning attached to every pick.
Read the sales team letter →You don't have a sales team yet, and every email you send goes out under your name. Rainmaker builds your buyer persona from your company URL, sources leads who match it, writes emails where every claim is cited, and holds drafts for your approval before anything sends.
You stay in control. Your domain stays clean. The meetings you book are ones you can defend.
See the founder use case →Your first sales hires are running more pipeline than one person can research manually. Quality drops with volume, or worse, it drops quietly and you only find out on the pipeline review call.
Rainmaker gives each rep a sourced, reasoned draft they can edit and send as their own. No rep is copying from a shared template that sounds like no one. No rep is sending an email that contains a fact they can't back up.
See the sales team use case →You're managing outbound across clients with different ICPs, different voices, and different tolerance for risk. A single tool that runs on autopilot is a liability at scale: one misconfigured campaign and a client's domain is burned.
Rainmaker gives each client their own buyer persona and approval queue. You run the research and drafting; the client approves before anything sends. The outcome fee structure means you and the client are aligned on the same metric: meetings that hold.
Agency workspaces are coming. Join the waitlist to be first in.
Expansion outreach is different from cold outbound. You know the account, you know the buyer, but reaching the right person in a new department is still research. Rainmaker models the expansion persona from the existing account, finds the right contacts, and writes sourced outreach that references what their company is actually doing, not a guess.
Not open yet. The same system, a different voice.
Every use case runs on the same underlying architecture, described step by step on the how-it-works page:
The system is built to sound like you, not like a template: you set the tone, every draft is yours to edit before it sends, and nothing leaves in a voice you did not approve.
Founders running their own outbound with no dedicated SDR, first sales hires scaling pipeline at small teams, and agencies running outbound for several clients. Rainmaker is not built for enterprises that need SOC 2 on day one, or for teams that want pure volume sends without an approval gate.
Companies whose buyers can be described by a real pain and a trigger event, not just a job title. Rainmaker builds a BuyerPersona from your website and scores every lead against it, so it works best when the reason someone buys from you is specific enough to write down and check against a source.
You paste your company URL. Rainmaker drafts the buyer persona, sources a list of matching leads with a fit score and the reasoning behind it, and writes one sourced email per lead. The drafts land in an approval batch. You edit or reject any of them and approve the rest, and only then do they send. Replies come back to the inbox and booked meetings are tracked against the calendar.
Not yet. Agency workspaces, with a separate buyer persona and approval queue per client, are the next thing we are building. The waitlist on this page is how to be first in when they open.
Paste your domain and read the persona and drafts it writes for your market.