How to add target companies to a campaign

Rainmaker sources leads from your ICP on its own. When you already have a list of companies in mind, such as a key account, a referral or a company you met at an event, add it as a target company. Rainmaker then looks inside that company for people with your campaign's job titles.

You add companies one at a time, by their website. You need a role that can edit campaigns (editor or above).

1. Open the campaign's Leads tab

Click Campaigns in the sidebar, open the campaign, and go to the Leads tab. The Target companies section sits above the lead list.

2. Click Add company

Click Add company. Type the Company website, for example acme.com, and click Continue. Rainmaker reads the site to fill in the company name.

3. Check the name and country, then add it

Check the Company name and edit it if needed. Check the Country: a two-letter code such as FR or GB, which sets the market rules that apply. Make sure the campaign is ticked under Add to campaigns, then click Add company.

4. Watch the search

Rainmaker searches the company right away, within the campaign's sourcing budget. Each target company shows its status, for example Searching… or how many people were found and how many were added as leads.

People found this way go through the same checks as every other lead, and they are drafted even if their fit score is low, because you picked the company yourself.

5. Search again when you need more people

Click Search again on a company to look for people Rainmaker has not found there yet. Click Remove to take a company off the campaign's target list.

Add companies from the Companies page

You can also start from Companies in the sidebar. It lists every company across your campaigns. Click Add company to add one by website and pick the campaigns to search it in, or click Add to campaign on any company already in the list. Select several companies at once to add them to a campaign together.

On the same page you can Accept or Reject a company. Rejected companies are left out of future sourcing, and accepted ones are prioritized.

Prefer to add people directly?

On the Leads tab, Add lead manually lets you type in a single person or import a CSV file of contacts. Back to the prospecting guide.