How to set up markets, opt-outs and compliance in Rainmaker

Rainmaker only reaches people in the markets you switch on, and it applies stricter rules to European prospects than to US ones. This guide shows where those settings live and what the product does with them. It describes what Rainmaker does, not legal advice.

Only owners and admins can change these settings. Everyone else can read them.

1. Open the data policy

In the sidebar, click Settings, then Policies under AI behavior. The Data policy page holds your active markets, your company's controller details and your retention limits. Click Save changes after editing.

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2. Choose your active markets

Under Active markets, add a country from the list or remove one with its ✕. Campaigns can only target markets that are switched on here. Each country in the list shows how Rainmaker can find people there: full where it can also search a company register, people only otherwise, and not available yet for a market Rainmaker can't search yet.

A new workspace starts with the United States only. Every market has the same basic checks: Rainmaker only contacts people with a job title at a company with its own business domain.

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3. Add your controller details for Europe

European markets stay off until Controller and notice is complete:

• Controller name, Controller address and Privacy contact (the Privacy notice URL is optional);
• Source disclosure ready ticked;
• Policy reviewed ticked.

These details back up European outreach. Emails don't carry a privacy link, so you can leave the privacy notice URL empty.

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4. Set retention limits

Under Retention limits, set how many days Rainmaker keeps a lead's personal data: up to 365 days for the United States and up to 180 days for Europe. You can choose shorter limits. When a lead passes the limit, its name, email, title and LinkedIn profile are erased, and its messages and replies are blanked.

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5. Switch on more markets at once

Once your controller details are complete, a notice offers the European markets that are still off. Click Activate all (it shows how many markets that adds up to) to switch them all on and save. You can remove any of them afterwards and save again.

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6. How people opt out

Every email Rainmaker sends carries a one-click unsubscribe header, so mail apps such as Gmail and Outlook show their own Unsubscribe button. Every email also ends, after your signature, with the line P.S. If this isn’t relevant, simply reply “NO” and I won’t follow up.

• The unsubscribe button opens a page that confirms "You're unsubscribed". That person is then never contacted again by you or anyone else using Rainmaker.
• A reply asking to stop, such as "unsubscribe", "remove me" or just "stop", does the same.
• A reply that just declines, such as "NO" or "not interested", stops contact from your workspace only.

Rainmaker checks this list when it drafts, and again just before it sends. A message to someone who has opted out is blocked, never sent.

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7. Reverse a misclassified unsubscribe

Rainmaker can mistake a reply for an unsubscribe, for example when the words only appear in quoted text. If an approved email to someone hasn't gone out, open the lead's details and click Why hasn't this sent? under that email. When the block is an unsubscribe Rainmaker read from a reply, you see Misclassified unsubscribe.

Read the person's actual reply first. If they did not ask to stop, the workspace owner can click Remove from do-not-contact (misclassified unsubscribe), then Remove in the confirmation. The removal applies in every workspace, which is why Rainmaker asks first. Their held emails go back into the queue. An unsubscribe made with the unsubscribe button cannot be reversed from the product.

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