How to check a draft's sources and a lead's fit score

Rainmaker shows its working. Each lead gets a fit score from 0 to 100 with the reasons behind it, and each factual sentence in a draft cites a source you can open. A sentence without a source, or with a source that does not say what the sentence says, blocks the draft: it cannot be approved or sent.

1. See the fit score on the Leads tab

Open a campaign's Leads tab. The Fit column shows each lead's score from 0 to 100, and the list is ranked by fit. Scores of 80 and up are shown in green, 60 to 79 in blue. Click Why this lead under a name to read the reasons.

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2. Read how the score was reached

Click a lead's name to open their details. Under Score & signal you see the Fit score, the signals that matched (for example a funding round or a finance hire) and the reasons, each naming what about the person matches the campaign's segment.

The score compares the person's title, company, industry and country with the segment's job titles, industries, pains, buying triggers and disqualifiers. Someone who hits a disqualifier scores low. Someone at a company known to be outside the segment's industries is capped at 40, and the reasons say so.

Leads scoring below 60 are kept, but Rainmaker does not research them or draft emails for them, unless they work at a company you added as a target company.

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3. Check the evidence on the lead

Further down the same panel, Sourced evidence lists the facts Rainmaker found about this lead, each with a link to the page it came from. These are the facts its drafts can cite.

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4. Read the sourcing summary in Review

Click Review in the sidebar and open a batch. Under the title, a summary counts the drafts still awaiting a decision, how many are fully sourced, and how many recipients have a verified address, for example 5 of 7 drafts fully sourced. Each draft shows its step and how many sourced claims it uses.

In the draft itself, every factual sentence ends with a number in brackets.

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5. Open a source

Click a number to highlight its source in the list under the draft. Each source shows:

• what it is, such as News coverage, Job posting, Company website or Your website with the page, plus the site it is on. Click it to open the page in a new tab;
• how confident Rainmaker is that the claim is right: High, Medium or Low;
• when the page was captured;
• the claim, and the exact excerpt it comes from. Click Show full excerpt to read all of it.

If the excerpt does not say what the sentence says, edit or reject the draft.

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6. Understand Approval blocked

A draft marked Blocked shows an Approval blocked notice with the reason, and its Approve button is disabled. The reasons are:

• a sentence states a fact with no source;
• a sentence cites a source that does not exist;
• a sentence is not supported by its source: the source is real, but it does not say what the sentence claims. The notice says what the source is missing;
• a sentence is uncited and is not an approved greeting, closing or ask;
• the draft is longer than its word limit.
• the draft breaks a rule about what it may say, for example it asks for a meeting in a campaign whose goal is account signups, or reads like a follow-up in a first message. The notice says which sentence and what to do.

Fix it with Edit: change or remove the sentence, then save and approve. Or Reject the draft. Autopilot never sends a blocked draft either.

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7. Request a redraft

To have a person's whole sequence rewritten, click Request redraft, write a note on what to change (for example "Drop the line about the finance team's size") and click Redraft sequence. You should see Sequence redrafted — review the new drafts.

Only drafts still waiting for a decision are rewritten; approved and sent emails stay as they are. The new drafts use the same sources and go through the same checks, so they can come back blocked too.

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For approving, editing and launching, see how to review and approve drafts.