How to read Insights and approve what Rainmaker learns

Insights shows what your outreach costs and what it produces, and it is where you review the changes Rainmaker proposes from your own results. Nothing Rainmaker learns is applied until a person approves it.

1. See what a qualified meeting costs

Click Insights in the sidebar. Economics covers one billing month; pick another month on the right. The first card is the Cost / qualified meeting. The others count who you Contacted, the Replies and Positive replies you got, and your Meetings and Qualified meetings. Several cards compare the month with the one before.

Enlarge

2. Follow the funnel and compare campaigns

The Conversion funnel shows, across all time, how many leads were found, contacted, replied and booked a meeting. Campaign performance compares your campaigns for the month: contacted, replies, meetings, cost per lead and cost per meeting. A campaign's cost covers data spend and its meeting fees; the subscription is billed to the whole workspace, not split between campaigns.

Enlarge

3. See what converts

What converts breaks the last 7, 30 or 90 days down By campaign, By channel (email against LinkedIn) and By reply intent (what people said back, and how often that kind of reply went on to book). Rates are per message sent. A row shows a rate only once it has 50 sends behind it; until then it tells you how many more it needs, because a single reply would swing a small number too far.

Enlarge

4. Check reply quality

Reply quality covers the last 30 days. Involvement rate is how often Rainmaker drafted an answer to an inbound reply. Resolution rate is how often its draft was sent without changes, a running score for the reply drafts. A rate appears once there are at least five replies.

Enlarge

5. Review a policy proposal

Under Learning policies, Rainmaker compares how different approaches have performed in your workspace: how leads are sourced (People search against Company and signal search), how outreach is split between email and LinkedIn, and which websites it crawls first when looking for leads. It evaluates them every week, and you can click Evaluate policies to check now.

When one approach books meetings at a clearly higher rate, a proposal appears under Policy proposals. It shows the current and proposed split, the evidence and the cost difference. Nothing changes until someone with an editor role or above clicks Approve policy (the tick). Decline policy (the cross) drops it. A proposal expires after 14 days. No proposal is made while bounce or complaint rates are above the Safety guardrails.

Enlarge

6. Check and roll back active policies

An approved proposal becomes a new version under Active policies and applies to new decisions. To undo it, click Roll back policy to restore the version before it.

Learned policies only shift splits within fixed limits. They never rewrite what Rainmaker writes, never send anything and never change the sourcing check. A campaign ignores them if Allow approved learning adjustments is off in its settings.

Enlarge